Qatar Airways, a global airline company, on Sunday, said it will participate in the Arabian Travel Market (ATM) Dubai 2024, and allow visitors to meet and engage with Sama 2.0, the second generation of the world’s first artificial intelligence (AI) powered digital cabin crew.
In early March, the airline operator launched its holographic virtual cabin crew, Sama 2.0 at ITB Berlin 2024. This AI-powered digital human cabin crew is designed to assist its passengers in curated travel experiences.
Qatar Airways explained Sama means ‘sky’ in Arabic. She was developed in partnership with UneeQ, a human AI interface company based in Austin, Texas, to make the digital travel experience better, setting new standards in the aviation industry.
At ATM Dubai, Sama 2.0 will be available to answer real-time inquiries, including Qatar Airways FAQs (frequently asked questions), destination information, and support tips. Guests and trade partners can access Sama 2.0 through QVerse, Qatar Airways’ immersive digital platform, and the Qatar Airways app.
AI humanoid robots came to global attention with the introduction of Sophia launched by Hanson Robotics, AI and robotics company in 2016. It gained vast attention for its lifelike appearance and advanced intelligence.
The company said this stand, in the event, will feature a multi-sensory pod, which offers the fully immersive luxury and comfort of its Qsuite, also allowing visitors to experience the revolutionary innovation and technological advancements, that set Qatar Airways apart in the travel and tourism sector
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