Road Less Travelled By – Gideon Jayaneson, Co-Founder & Chief Growth Officer, Scribe Minds & Media

Every successful person hailing from a middle-class background will have an inspiring story to share. We are curious to know yours. Can you please tell us how your journey started?

Hello, I am Gideon Jayaneson, but respond to the name Jordan Abraham, Co-Founder and Chief Growth Officer at Scribe Minds & Media. My journey started off when I was a Commerce student in school, with the dream of being an entrepreneur someday.

But, given the lower middle class background, I could not afford to believe in my dreams then. Things were unimaginably hard to lead a life in peace where I also had the pressure of making a decision on what to do next in life. My background is definitely not fancy, I admit. But, that’s where it all began.

Can you tell us something that changed your life?

Oh, this one could go on a little longer. It used to wreck me to see my parents struggle for us to lead a decent life. To support my family financially, I took a job in a call centre as a customer service representative and worked for international clients, while I was at college.

If I remember this precisely, it was 10 years back, when I started my first venture into business and I was still at college then. While I’ve heard so many people succeed in their initial ventures, mine failed miserably and turned my life upside down.

I ventured to start my own brand where I explored various fields including call centre and web designing. With the limited knowledge and experience that I gained, I was taken advantage of by people around me, fell for market scams and was cheated by the people I laid my trust on.

In a year’s time, I stood with nothing. I lost it all and it broke me bad. I felt lost at crossroads. It sent shivers down my spine to think of how I would face the ones who lent me the money. These money lenders would come at my door as early as 6am in the morning, asking for the one thing I didn’t have. Money.

I decided to take up all kinds of odd jobs to cover my expenses including washing 5 cars a day, to delivering newspapers. This did bring suicidal thoughts in me and it kept me tangled in dark. I could not live that way longer. When everything around me was out of my control, my mother had faith in me and it was her faith I should say that I got a job amid all this chaos.

I joined a company called Fleming, where I was involved in working with events and learned even more and I overachieved my daily targets. It pushed me to attend interviews and events, which intrigued my curiousness to learn more about how the world of events work, the hierarchy, the tasks involved, the preparation done and executed.

I walked to work as early as 7am to get breakfast there and stayed longer up to 12am, fearing the lenders standing at my door. Tiring as it sounds, it helped me earn an income of around 25 thousand rupees with that. Later, I asked for a 100% raise and offered to work double shift, because it would be better than going back home with anxiety. I would say, this phase of my life, the intense unforeseen struggle changed my life, inside out.

Has there ever been a time where you had to pause and think “what am I doing” or “is this what I want”?

Oh yes, indeed. I then felt this new routine to be monotonous and wanted to grow my skills. Those moments raised these questions in me, “what do I really need?” Hence, I moved to Dubai. I worked with the one of the most reputed and oldest media firm named Khaleej Times. I was called to take over as head of Partnerships & Sponsorship, which I gladly accepted.

This opportunity stood as a testimony of growth in my life, which helped me clear my debts in a span of three years.

With the huge weight taken off my shoulders, I felt so much at ease. A feeling, which felt almost like a luxury to me after years of toiling. Having spent a solid amount of time learning and exploring, I decided to return to India and I worked with my former boss from BII World.

What would you say is your best decision you ever made?

The best decision I should say, is what I did to live the way I am now. Forming an enterprise was my ambition which got shattered when I failed, but this failure gave me an opportunity to start learning the game from scratch, equipping myself to the real world of business development and understand the dynamics of B2B conference.

The pandemic period resulted in shut down of numerous event organizations across the globe as public gatherings of any sort were prohibited. When the world of events was stagnated in uncertainty, Pradish Gireesan, and I ventured out this new brand named Scribe Minds & Media. We decided to make this brand unique and we strive for its success.

Can you define us a bit about the vision for your brand?

Through Scribe Minds & Media, we intend to cater to the ideas and vision of our clients through events that facilitate and provide a gateway to businesses.

In Scribe Minds & Media, we envision to create effective B2B conferences that reach the right audience and building a happy people centric performance culture & people driven company to benchmark & create local opportunities, growth and impact in the industry and countries around the world.

Our team prioritizes, or to phrase it even better, we breathe the word “DELIVERY’. Delivery is the key which fosters our growth & success.

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