Alleem Group’s 21 Goals: Where Cricket Meets Kindness & Sustainability

AJMAN, UAE — The Bahi Ajman Palace Hotel was buzzing with energy as the Alleem Group opened an inspiring event that mixed community kindness, environmental care, and sports diplomacy through the Rashid Alleem Premier League (RPL). Reported by Al Mudassar News Agency from Dubai, UAE, the gathering highlighted how the UAE is pushing for all-around growth, with initiatives that could shake up the business and social scenes in the region. 

The event began with Dr. Rashid Alleem, Chair of Alleem Group, sharing his vision of blending compassionate policies with real sustainability plans. He introduced Alleem Sustainability, a platform displaying 21 Alleem Sustainable Development Goals (ASDGs). Dr. Alleem stressed how working together is key to tackling climate issues while promoting comprehensive progress. The ASDGs are in line with international standards but focus on local needs like saving water, switching to renewable energy, and cutting down waste. 

A real emphasis was the Kindness Revolution Certification Ceremony, recognising 20 people for leading some pretty cool community projects. Now in its third year, this initiative aims to make kindness a core part of society, especially in companies and schools. Experts say it lines up well with the UAE’s broader “Year of Sustainability” goals. The debut of the Rashid Alleem Premier League (RPL) marked a new way to connect sports with youth engagement and healthy living. The cricket league, launching at Sharjah Cricket World, showed off team jerseys made from recycled materials—a nod to the group’s commitment to circular economy practices. 

Industry insiders think RPL could help the UAE become a global leader in “sports diplomacy.” A new partnership between Alleem Group and Bahi Ajman Palace Hotel was also announced, with plans to co-host the Alleem Business Congress and upcoming sustainability events. This partnership means top-notch logistics and hospitality, helping Ajman shine as a hotspot for big corporate events. To wrap it up, Dr. Alleem encouraged everyone—public and private—to accept the ASDGs, saying, “True progress comes from combining compassion with innovation.” The event’s focus on soft values and clear ecological goals shows a regional trend toward balancing economic growth with societal well-being.

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